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July 16, 2020
You are getting new types of users...

June, the ‪‪LGBTQ+ Pride month‬‬ combined with the protests for racial equality and justice combined with Covid-19... You are getting new types of users... Are you prepared? Are you ready?

June, the ‪‪LGBTQ+ Pride month‬‬ combined with the protests for racial equality and justice combined with Covid-19...


You are getting new types of users...

Are you prepared?
Are you ready?

Do you have an audience fit?
Will your users enter your platforms and immediately think to themself: "This product is for me"?

And will they continue to think that throughout the usage of your product?

----------- What do you think? -----------

- Are you talking to them the way they talk?
- Is the tone the same they use?
- Do you use the same words?
- And what about their style?
- Is your design built for your audience?
- Does it align with who they are?

----------- How do you know? -----------

- Look into how you got the users, what were the source, where do they live, how many times have they visited your site, and what was their entry path?

- Can you enrich your user data with tools like Clearbit or maybe data integrations like Facebook or Google?

- Simply ask them (+ provide options)

----------- What to consider now -----------

- Do you need to personalize your onboarding?
- What kind of personas are among your target audience?
- How can you predict their profile?
- Do your users need different experiences?

Comment with other insights!

Nicki Friis

Passionate reader | People person | The one behind NICQI
Read more
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