Architecting Growth Strategies
Growth alone is no longer enough to IPO. Sustainable profitability is now the standard for investors. We architect proven and sustainable growth systems ready to implement and scale. We touch upon all the major topics in growth, from acquisition to user psychology. Building compounding, focused and adaptable growth strategies not only for user acquisition and conversion optimisation, but all aspects of revenue management.
Our service is designed for companies working on products that have signals of product-market fit and who do not primarily sell enterprise deals, CPG, consulting services or hardware products. If you want a laundry list of tactics like "make your buttons orange," our service is not for you. We will influence the company roadmap, set a team's direction, and rally colleagues using growth strategies.
Education and Workshops
We educate practitioners to define, communicate, and implement a growth strategy that paves a path to become a top 1% company. You will identify the different types of growth loops, translate those growth loops into qualitative and quantitative models, then evaluate and implement different methods to unlock growth in your product or organisation.
About the Founder
Hello, my name is Nicki Friis.
For ten years, I have helped companies with growth marketing and strategy.
I have been named a disruptor, an "outside the box" thinker and an outstanding speaker. As a professional marketéer with HQ in Copenhagen, Denmark I have consulted companies all over the world from California, US to Delhi, India.
Get in touch today to explore if there is mutual fit between your wishes and our methodology.
We do not believe in growth hacks. We believe in experience and applying proven frameworks.
Interested in growing your company?*
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1. A robust understanding
We build a robust understanding of how your business grows by systematically analysing your growth loops, network effects and growth model.
2. Architecting potential
We dissect your current growth constraints and architects your growth potential.
3. Anticipate growth ceilings
We develop a sustainable growth strategy by anticipating growth ceilings and when your current model will run out of gas.
4. Faster long-term growth
We methodically and proactively put your product on a path for faster long-term growth.
5. Building defensibility
We combine and sequence growth loops to decrease costs, increase returns and build a defensive moat around your product and company.
6. Aligned with your goals
We construct and implement your growth model from the ground-up, including goal setting, metrics definition and strategic investments.
7. Ensure constant growth
You will learn to evaluate your growth methods to constantly evolve the model and transfer knowledge from an individual to the team.
8. Communicate the strategy
You will learn to mobilize individuals and teams around impactful activities by establishing and communicating a clear growth strategy.
9. Get buy-in
You will learn to create more impact in your organisation by getting buy-in and resources for your initiatives.