We help ambitious digital companies like yours build growth strategies that acquire, retain and monetize more customers. Strategies that make you sustain profitability, scale faster and protect your turf from increasing competition.
BUSINESS
Understanding your business model lays a solid foundation for our work and is important for our focus.
PRODUCT
We’ll get a thorough understanding of your product, current business model and how your product currently grows.
DEFINING METRICS
What retention and acquisition metric makes sense for your business and how should you track it?
TRACKING SUGGESTIONS
Everything can be tracked but that doesn’t mean everything should be monitored. We’ll help you focus on the key metrics that are important for the growth of your company.
Effort: 3 days
WORKSHOP
With our questions and your answers, we get to understand your user's natural behavior and create assumptions for growth.
USERS
Who are they, why do they use your product? Through discussions with you, we’ll learn more about what emotions and core desires to focus on.
GROWTH EXERCISES
Together we’ll do a brainstorming session on potential growth triggers. After all, you guys know more about your industry and users than we do. This will be led by us and is extremely valuable for the final output.
RESEARCH
Gathering more insights on your industry, users. Enough so that our work is possible and provides real value.
Effort: 4 days
CREATION OF PROCESS
After defining how and why your product will grow we need to get down to the day to day handling of experimentation. We’ll define a framework that is relevant to your company.
TRAINING SESSIONS
All relevant employees will be training in how to work with a proper growth process. A true machine for growth.
TEAM SUGGESTIONS
A list of competence mix and people we believe is optimal for your growth team.
ROAD MAP
A simple prioritization of what to implement and who to hire first.
Effort: 2 days
DELIVERABLES
Educational workshops
- You need to be able to sustain and improve your models.
A one-page visual strategy for understanding and communication
- You need your people to be onboard your growth strategy.
Detailed strategy for you to use and modify over time
- A step by step strategy for how to grow your business
Growth Roadmap/Prioritizations
- A tactical plan for your product and growth team
Team recommendations
- You need the optimal operational structure
Overall tactical recommendations
- A plan for what you can implement right away
Follow up workshop/training session if needed
- We are only successful if you are.
OUTCOME
A Ready to implement Growth Strategy
Effort: 12 days
We at WARM were in need of not just hacks but a system to develop our current and future growth.
Since the first meeting, we knew that that would be exactly what we would be getting with NICQI and we were right. Couple more meetings and workshops in and we could already see the value behind having a proper, scalable strategy and start with first experiments. Everything was tailored to our needs and we can only recommend.
The people at NICQI are impressive growth and marketing professionals with whom it has been a pleasure and an honor to collaborate. (...)
We receive more sales qualified leads than ever before, our SEO metrics are improving, and overall, the people in our Sales team feel supported and it has become easier to exceed our sales KPIs. Before allocating your budget, I highly recommend having a chat with them. They might surprise you.
Tell us about your goals and business.
